Modepalast 2008 in Vienna’s Museumsquartier from 17 until 20 April

Thematic focus Switzerland and „round“ event program offer attractive fashion design for men and women alike.

This year’s fashion exhibition MODEPALAST (fashion palace) takes place for the sixth time at Vienna’s MuseumsQuartier (museum quarter) from 17 until 20 April 2008. In one big fashion zone young Austrian and international labels present designs ranging from Street Couture to Urban Wear and High Fashion. The trade fair for young international fashion design, jewellery and accessories is the place to be regarding upcoming trends. As one of the world’s biggest cultural areas the MuseumsQuartier (MQ) in Vienna supplies a mixture of modern architecture, culture, design and fashion. Young fashion designers with a progressive image can use this background to present their products adequately while meeting interested customers.

GO WEST:
11 Meter Mode brings Swiss fashion design Apart from well-known labels – such as MANGELWARE, modus vivendi or Filia – new faces and collections can be explored. This year’s highlight is provided by the Swiss Winners of the competition „11 Meter Mode“. They are presenting a cross section of recent Swiss fashion design. The joint project is realised by Presence Switzerland and the Swiss Embassy in Austria as frame for the EURO 2008 hosted by both countries. The MODEPALAST opening ceremony on 17 April shows Swiss lifestyle and is devoted to all winners of „11 Meter Mode“. The rest of the trade fair opens just one day later.

GO EAST:
fashion design from Austria’s neighbouring countries Numerous labels from neighbouring countries take their chance to present themselves during MODEPALAST, such as Zuzanna Vesela and Mayda from Prague, studio mrak from Sarajevo or Bronic from Zagreb. Peng-peng create a Berlin-Corner and boutique gegenalltag shows the latest Hungarian fashion design.

As a premiere there will be a men fashion zone. Daily fashion shows,
MODEPALAST- Side Events in town and more events promise to give an inside
view to fashion. More info aboutside events here.

MODEPALAST 08 – brand new expo
17 – 20 April 2008
Trade Fair for Fashion Design, Jewellery and Accessories
FREIRAUM, OVALHALLE and ARENA/quartier21
MuseumsQuartier Wien
Museumsplatz 1
1070 Wien
www.modepalast.com