Art Lebedev Studio designed USB hub, as they say “beautiful USB hub” yes! maybe it is but why is it so big empty box? What about to save some material and make it subtle? What do you think? (please add comments under the post). Well lets see their development process, it is always interesting to see some inside sketches etc.
First series of drafts.
Second series of drafts.
Art Director didn’t like the result, so we had to go back to the initial draft.