Art Lebedev Studio designed USB hub, as they say “beautiful USB hub” yes! maybe it is but why is it so big empty box? What about to save some material and make it subtle? What do you think? (please add comments under the post). Well lets see their development process, it is always interesting to see some inside sketches etc.
First series of drafts.
Second series of drafts.
Design drafts.
Assembly.
First renders.
Art Director didn’t like the result, so we had to go back to the initial draft.
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Arsart
February 24, 2009
His love to be in trend (retro-futurism now and hello Led Zeppelin cover) is so hard that kills idea sometimes. Absolutely agree with your comment about extra space and extra plastic, extra garbage, extra utilization, extra everything.
Fluor
February 24, 2009
Actually Arsart the album is Dark side of the moon from the Pink Floyd I think. I agree with you this is far too anecdotal to be interesting.
Linas M.
March 2, 2009
Well, I see the one that was rejected more beautiful then the final.
hosting web hosting
February 13, 2011
HI
Design in Central and Eastern Europe
good article
thank you