In Sofia, Bulgaria will be this year for a first time design week scheduled between June 5th – June 12th. SOFIA DESIGN WEEK will consist more than 15 free of charge expositions of product, communication, interactive and graphic design, Next Identity Forum: lectures by most significant names in avant-garde design nowadays 5 workshops and Additional events and artistic actions in public spaces all around the city.

MANIFESTO OF SOFIA DESIGN WEEK:
We live, consume and survive in a highly aggressive and chaotic visual environment. All traditions that the country has had during the long culture isolation period are now obliterated and have lost all of their context and value. It is time for next identity, for intelligent and socially adequate design.

• This first edition of SOFIA DESIGN WEEK is happening with the aim to be:
• an impulse for change, based on contemporary social developments;
• a bridge between the avantgarde of the international design scene and the Bulgarian culture;
• an accelerator for transforming the work methods into visible successful and alternative design traditions;
• a place for actual collaboration between Bulgarian and world-renowned designers from the graphic, product, communication and interactive fields of work;
• unifying impetus for triggering creative actions for everybody willing to become a part of the reform of the local and Balkan visual culture.

SOFIA DESIGN WEEK is a platform for questioning and looking for answers for our next identity. Each one of us, who is occupying a certain visual milieu, has the influence and the responsibility to question it and to suggest alternatives. SOFIA DESIGN WEEK encompasses three different formats: lectures, workshops and expositions.