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the FOUR F/W 2012/13 – Hungary

Hungarian fashion brand, the FOUR is out with the fall/winter collection, which was highly affected by the semester the designers spent at École Duperré in Paris:  the visible endeavor of the people déraciné – detached of their origins – coming from all parts of the world to embrace an authentic culture of provenance, their efforts of assimilation or dissimilation, ending in an astonishing fusion with other cultures present in the European metropolis.  

The heavy, thick fabrics are over-decorated by rich patterns and embroideries inspired by African and Asian textiles. The authentic Moroccan and Balinese prints are paired with minimalist cuts and smart details, creating an eclectic, street style inspired collection. Beside the heavy garments the designers also introduced sportswear – and materials like neoprene, to underline their statement on wearable and practical but chic pieces for everyday use.

Credits:

Lookbook

Photography – Balázs Máté
Styling – Andi Gönczy
Make-up – Ágnes Horváth
Hair – Márton Miovác
Models – Julia at VM, Adrienn at FACE

Campaign

Photography – György Károlyi
Hair – Márk Károlyi at HairClub
Make-up – Dorottya Nagy
Models – Julia at VM, Adrienn at FACE

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