International competition of packaging design Young Package aims this year to the topic of Ageing. Number of elderly population is constantly growing and in 2050 the amount of over 60 people will reach 2 billion, which will represent one fifth of complete population. Due to this circumstances, designing products for older people has sense more than in previous decades. Ageing changes the life of person in many ways, motor skills, eyesight and hearing can make your life really difficult and asocial. On the other hand, designers should be careful about designing products specialised to elderly people for the reason of exlclusing them from society even more. In this spirit they have to create packaging that will help ageing people, but will serve to other age groups as well.

The competition is promoted by Model Obaly company and organised by czechdesign. Competitor can use materials offered only by Model Obaly Company and online registration form will be closed 15 March 2013 at 1 p.m. You can apply for two categories, university students and young designers of up to 30 years of age, or High-school students.