New publication illustrating design process from first idea/sketch to the final product is being published. The book shows work of designers from twelve countries in eight thematic chapters. Products, furniture, lights, industrial design, glass, porcelain, digital technologies, materials. The book covering work of promising young designers as well as renowned ones. More then forty designers is presented with focus on Central and eastern European region. Designer Jiří Pelcl came out with this concept because he was missing publication with focus on this region, which is the region explored only rarely.

As part of the publication is directory of leading European design schools and museums with design collections. Author of foreword is prominent British design theoretic Jonathan Woodman.

Publication is intended to be for young creators – students, people in marketing and wide public interested in design phenomenon.


Name: DESIGN: OD MYŠLENKY K REALIZACE (design: from idea to realisation)
Concept and editor: Jiří Pelcl
Publisher: Academy of Art, Architecture and Design, 2012
Graphic design – Štěpán Malovec